Football is not just football, but without question money too.
Albania is not part of the European Football Championship as a competitor, however this does not exclude our country from the list of countries that during this month have many benefits. Entrepreneurs consider it an event that will give another impetus to the start of the summer season.
Euro 2020 was envisioned as a competition spanning 11 host cities (instead of one host country), with the slogan ‘Building Bridges’, developed a year later due to the coronavirus pandemic.
The right to broadcast
Elton Kadisi, marketing director at RTSH, says for “Monitor” that the nature of the marketing campaign that will accompany this television broadcast will be sponsorship contracts, advertisements, highlight – so the sale of the right to summaries for other televisions in the news or in programs.
While ‘publicview’, the right to broadcast in public places that are organized specifically for the event, where commercial activity takes place, is issued by Digitalb.
Mr. Kadisi says that this year, UEFA has sold two packages, namely RTSH which is for free broadcasts and a paid platform, Digitalb.
Mr. Kadisi said that in recent years, the prices of television rights in the field of sports have increased significantly. He also adds that interest in advertising has been high by many companies this year, a competition that was postponed from last year and that was hardly expected by sports fans.
Regarding the main sponsors of the broadcast of the matches by RTSH, Mr. Cadiz said there are two beer companies, Heineken and Peja, as well as UNION BANK, Megatek and Vodafone.
Technology, TV sales increase
Drini Dushku, marketing director of “Neptun” say that TV sales during June increased and orders have started a month ago.
“We have an increase in the number of orders for TV and support equipment by 20% compared to the same period a year ago. The demands are more for large screens over 42-poles, new technologies such as OLED, QLED, Smart TV are also in great demand, which give the possibility to use many applications on TV via the Internet. Oak.
As in previous competitions, they affirm again the same trend, that football championships affect the demand for television, especially the premises they invest by replacing them with bigger, newer in technology, etc.
EVENTS
“Tirana Fan Zone” in “Skënderbej” square and Tirana Pedestrian are the two most requested spaces for sports fans to watch sports matches. While rallies have already been allowed after previous pandemic stops, these two spaces, as well as premises in Tirana, have high attendance requirements. Football fans, in addition to watching matches, are undoubtedly consumers of drinks and food in such commercial premises. Albanians continue to stick to beer for such occasions.
Companies importing or producing beers in Albania, show that this event is among the most promising in terms of benefits they can achieve.
According to them, there are three distribution channels: the premises, which are expected to double their orders, a large part of them have set up an environment dedicated to beer.
Second, supermarkets and wholesale markets everywhere in Albania, which are mainly related to the demands of individuals and household consumption. Third are the outdoor facilities organized for this event, which inevitably promise high consumption.
In Tirana Fan Zone, a table of 5 people, with an average consumption of 2 beers per person during the 90 minutes of the match, has a bill of 5 thousand ALL, attached to the consumption of food products such as meatballs, etc.
While in the Pedestrian Street of Tirana, the same table of 5 people, they have an average bill of 3500 ALL, with beers and consumption of products such as chips or peanuts. However, consumption is individual. Depending on the consumption of other drinks, the costs can be even higher. The same trend is reported in other commercial premises in the capital.
figures
Euro 2020 will be remembered in football history as a historic event, perhaps representing a turning point in the fight against the pandemic in Europe. At Euro 2020, each team will receive a participation fee of 9.25 million euros, with additional bonuses depending on the progress, while the team that will lift the trophy will win 34 million euros.
The TV rights predict that ARD and ZDF will broadcast almost all the matches live in Germany, in a 150 million euro agreement, which also covers online platforms and social networks. The BBC and ITV in the UK will pay milionë 140 million. The list of 12 major sponsors Alipay, Booking.com, Coca-Cola, FedEx, Heineken, Hisense, Qatar Airways, SOCAR, Takeaway.com, Tik Tok, Vivo and Volkswagen – presents only two brands that have been present since 2016 – Hisense and Coca-Cola.
